Bauducco Social Presence
Bauducco started in Brazil in 1952, when Carlo Bauducco arrived from Italy bringing his family recipe and a piece of mother dough. Since then, Bauducco grew to become one of the greatest food companies in the world. But Bauducco had never had social presence before, not even in Brazil, it's home country.
Samba Rock pitched this project and was chosen Bauducco's Digital Agency of Record for the American market. We put together a strategy for it, that included content creation, influencer outreach, social media planning and community management.
In just 2 months Bauducco's Facebook page has now 50,000 fans, and our content has reached more than 6 million people. The new TV spot was posted and has been seen by half a million people already. Our Instagram, with no media investment has close to 500 followers.
And the plan is to keep growing and becoming an inspiration for the future development of Bauducco's social media presence in other parts of the world.
- Social Media