Forno de Minas

Adding the Brazilian flavor to Social Media
Forno de Minas

Forno de Minas Pao de Queijo is a staple in Brazil. The traditional Brazilian cheese roll brand has hired Samba Rock in February to take care of its Social Media presence and help the brand to expand in the US. In 4 months so far, the fan base has grown from 4,500 to 14,100 fans, and the posts have reached more than 2.5 million people which led to more than 20,000 engagements on the same period. This campaign included a partnership with Cinemark, image posts, memes, videos and animated gifs.

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